Based on DDB Tables 1B through 7B, what characterizes those who feel that there is not enough

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Based on DDB Tables 1B through 7B, what characterizes those who feel that there is not enough ethnic diversity in commercials today?

What are the marketing and regulatory implications of this?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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