Based on the discussion of focus groups and depth interviews (including Figures 15.3 and 15.4), develop a

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Based on the discussion of focus groups and depth interviews (including Figures 15.3 and 15.4), develop a discussion guide for studying college students’ reactions to their brand and model of cell phone.

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Consumer Behavior

ISBN: 279704

1st Edition

Authors: Ramesh Kumar, S.; Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 28, 2024 08:00 AM

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Based on the discussion of focus groups and depth interviews (including Figures 15.3 and 15.4), develop a

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Consumer Behavior

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