=+consideration set and why would a company want its brand in the consideration set?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 28, 2024 10:02 AM

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2. What factors affect the inclusion of brands in the consideration set, and why would a company want its brand in the consideration set? This chapter examined the three initial stages of the...
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=+consideration set and why would a company want its brand in the consideration set?
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=+consideration set and why would a company want its brand in the consideration set?

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Consumer Behaviour

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