Create a customer profile and corresponding brand personality with at least four components for each of two
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Create a customer profile and corresponding brand personality with at least four components for each of two fashion brands within the same product classification, for example, jeans, men’s suits, or dining or living room sets.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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