Create a customer profile and corresponding brand personality with at least four components for each of two

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Create a customer profile and corresponding brand personality with at least four components for each of two fashion brands within the same product classification, for example, jeans, men’s suits, or dining or living room sets.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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