=+Culture does not have to refer only to ethnic groups. It can also refer to different age

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=+Culture does not have to refer only to ethnic groups. It can also refer to different age cohorts. Think of an ad that you consider ‘sexy’. Do you think your mum or dad would also consider it ‘sexy’?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 28, 2024 10:01 AM

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=+Culture does not have to refer only to ethnic groups. It can also refer to different age cohorts. Think of an ad that you consider sexy. Do you think your mum or dad would also consider it sexy?
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=+Culture does not have to refer only to ethnic groups. It can also refer to different age

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Consumer Behaviour

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