days after he fell into an alcohol-induced coma as the result of a fraternity pledge. Indeed, although

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days after he fell into an alcohol-induced coma as the result of a fraternity pledge.

Indeed, although binge drinking is a ritual many college students practice, critics have described it as the most significant health hazard on college campuses today.163 What role does drinking play in the social life on your campus? Based on your experience, how does it fit into rituals of college life?

Should these practices be changed? If so, how?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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