Describe a popular culture that you are familiar with, noting its key components, and discuss how it

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Describe a popular culture that you are familiar with, noting its key components, and discuss how it has influenced the branding strategy of a national and/or global brand of your choice. In your view, can more synergy be achieved in marketing terms by linking the two more closely?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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