Describe how IBM might vary in its organizational culture from the following. Justify your response. a. Dell

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Describe how IBM might vary in its organizational culture from the following. Justify your response.

a. Dell Computer

b. Compaq

c. Apple

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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