Develop a strategy for Revlon to use to introduce a complete line of mens cosmetics to the

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Develop a strategy for Revlon to use to introduce a complete line of men’s cosmetics to the following countries.

a. Japan

b. Germany

c. France

d. Mexico

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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