Develop an ad but omit information about some key product attributes. Show the ad to five students.

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Develop an ad but omit information about some key product attributes. Show the ad to five students. After they have looked at the ad, give them a questionnaire that asks about the attributes featured in the ad and about the missing attributes.

If they provide answers concerning the missing attributes, ask them how they arrived at these answers. What do you conclude?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:00 AM

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Develop an ad but omit information about some key product attributes. Show the ad to five students.

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Consumer Behavior : Building Marketing Strategy

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