Develop an advertising campaign to market the Logan in the following countries. Be specific with respect to

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Develop an advertising campaign to market the Logan in the following countries. Be specific with respect to core theme, copy points, and visuals. Detail the role you think different media (e.g., TV, print, radio, mobile phone, Internet) might play in these different countries.

a. Russia

b. India

c. China

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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