=+Discuss how store choice interacts with and influences choices of Hallmark products and brands.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+Discuss how store choice interacts with and influences choices of Hallmark products and brands.
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=+3. Understanding how and why consumers make store choices (i.e., buying a card in a Wal-Mart rather than in a Hallmark Gold Crown store) is particularly important to Hallmark.
=+4. Do you think Hallmark should modify its in-store distribution strategy?
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=+Discuss how store choice interacts with and influences choices of Hallmark products and brands.

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Consumer Behavior & Marketing Strategy, Ninth Edition

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