Discuss how you could determine how consumers actually use the following. How could this information be used
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Discuss how you could determine how consumers actually use the following. How could this information be used to develop marketing strategy?
a. Blender
b. Telephone message machine
c. Online banking services
d. Movies on demand
e. Hair color
f. Hotel reward points
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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