=+Discuss the likely effects on consumers behavior, affect, and cognition for a 75-cent coupon for cereal versus
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=+Discuss the likely effects on consumers’ behavior, affect, and cognition for a 75-cent coupon for cereal versus a price reduction deal such as
“buy three for the price of two.”
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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