=+Discuss the pros and cons of having several brands in a product category (as do Coca-Cola and

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=+Discuss the pros and cons of having several brands in a product category (as do Coca-Cola and Pepsi in the cola category). Compare the strategy of line extension to that of creating completely distinct brands for these products.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+Discuss the pros and cons of having several brands in a product category (as do Coca-Cola and Pepsi in the cola category). Compare the strategy of line extension to that of creating completely...
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=+Discuss the pros and cons of having several brands in a product category (as do Coca-Cola and

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Consumer Behavior & Marketing Strategy, Ninth Edition

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