Evaluate www.teenpregnancy.org from the perspective of a 15-year-old who is sexually active and is concerned about becoming

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Evaluate www.teenpregnancy.org from the perspective of a 15-year-old who is sexually active and is concerned about becoming pregnant or fathering a child. Does it provide the needed information? Will it reduce the likelihood of pregnancy? Should the PSAs targeting teens list a separate site designed just for them?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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