=+Find an ad for Apple and find an ad for financial giant HSBC. Which ad accommodates global

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=+Find an ad for Apple and find an ad for financial giant HSBC. Which ad accommodates global consumer differences and which doesn’t?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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