=+grooming rituals you perform that involve certain products. How do you use some particular product (blow dryer,

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=+grooming rituals you perform that involve certain products. How do you use some particular product (blow dryer, cologne, shampoo)? What implications might these rituals have for marketing this product?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 22, 2024 02:00 AM

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=+grooming rituals you perform that involve certain products. How do you use some particular product (blow dryer,

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Consumer Behavior & Marketing Strategy, Ninth Edition

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