Have you bought something or considered buying something recently that you perceived had some type of risk?
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Have you bought something or considered buying something recently that you perceived had some type of risk? Which of the five risk areas did it entail? Did the marketer do anything specific to minimize the risk for you? How did you make your final decision?
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Related Book For 
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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