How, if at all, could Revlon use the following as the basis for its appeal for a
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How, if at all, could Revlon use the following as the basis for its appeal for a men’s cosmetic line?
a. Personality
b. Emotion
c. Self-concept
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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