How, if at all, could Revlon use the following as the basis for its appeal for a

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How, if at all, could Revlon use the following as the basis for its appeal for a men’s cosmetic line?

a. Personality

b. Emotion

c. Self-concept

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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