Identify a television commercial that uses a humorous appeal. Then interview five individuals not enrolled in your class and measure their

a. Awareness of this commercial

b. Recall of the brand advertised

c. Recall of relevant information

d. Liking of the commercial

e. Preference for the brand advertised Evaluate your results and assess the level of communication that has taken place in terms of these five consumers’ exposure, attention, interpretation, and preferences for this product and commercial.