=+Imagine that Coles, one of Australias two primary supermarket chains, opened up an airline ColeAir. How

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=+Imagine that Coles, one of Australia’s two primary supermarket chains, opened up an airline – ColeAir. How likely would it be that you’d fly with them? Did your cultural background influence your answer?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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