=+in marketing as part of your degree program. Do laddering of yourself to identify your meansend chains

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=+in marketing as part of your degree program. Do laddering of yourself to identify your means–end chains (see Exhibit 4.7 ). Label the attributes, consequences, and values that you identify.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+in marketing as part of your degree program. Do laddering of yourself to identify your meansend chains

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Consumer Behavior & Marketing Strategy, Ninth Edition

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