Many college students share music by downloading clips from the Internet. Interview at least five people who

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Many college students "share" music by downloading clips from the Internet. Interview at least five people who have downloaded at least one song or movie without paying for it. Do they feel they are stealing? What explanations do they offer for this behavior? Try to identify any common themes as a result of these interviews. If you were devising an ad campaign to discourage free downloading, how might you use what you have learned to craft a convincing message?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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