=+market clothing to different age groups. For example, A&F has opened a chain of childrens stores called
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=+market clothing to different age groups. For example, A&F has opened a chain of children’s stores called abercrombie (lowercase “a”), while Gap, Inc., has had success with GapKids and BabyGap, Check out www.abercrombiekids.com and discuss the advantages and potential disadvantages of such a diversification strategy
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Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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