=+meansend chain that P&G seems to have designed into the product. For instance, P&G recently introduced a

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=+means–end chain that P&G seems to have “designed into” the product. For instance, P&G recently introduced a new model of Crest toothpaste called MultiCare. A P&G spokesperson says, “In our research, consumers rated this the best

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+meansend chain that P&G seems to have designed into the product. For instance, P&G recently introduced a new model of Crest toothpaste called MultiCare. A P&G spokesperson says, In our research,...
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=+en-us/products/fsci/new_product.jhtml and check out the new-product ideas P&G is researching. Choose a new product and identify the key elements in the
=+Crest ever. Crest MultiCare delivers great protection, and the feeling it creates in your mouth, both during and after brushing, is really terrific. Crest MultiCare
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=+meansend chain that P&G seems to have designed into the product. For instance, P&G recently introduced a

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Consumer Behavior & Marketing Strategy, Ninth Edition

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