No doubt one of the biggest marketing buzzwords over the past decade is metrosexual: a straight, urban

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No doubt one of the biggest marketing buzzwords over the past decade is metrosexual: a straight, urban male who is keenly interested in fashion, home design, gourmet cooking, and personal care. A gay writer named Mark Simpson actually coined the term way back in a 1994 article when he "outed" British (and now American) soccer star and pop icon David Beckham as a metrosexual. Simpson noted that Beckham is "almost as famous for wearing sarongs and pink nail polish and panties belonging to his wife, Victoria

(aka Posh from the Spice Girls), as he is for his impressive ball skills."194 Hype aside, how widespread is the metrosexual phenomenon? Do you see men in your age group changing their ideas about acceptable interests for males

(e.g., home design, cooking, etc.)?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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