=+of consumption as the basis for intrinsic self-relevance. What products are relevant to you for these two

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=+of consumption as the basis for intrinsic self-relevance. What products are relevant to you for these two reasons? How does that influence your purchasing behavior?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+of consumption as the basis for intrinsic self-relevance. What products are relevant to you for these two reasons? How does that influence your purchasing behavior?
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Consumer Behavior & Marketing Strategy, Ninth Edition

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