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=+point, and so on). Use the means–end approach to critique the ad strategy and make suggestions for improving the ad.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 22, 2024 03:00 AM

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=+point, and so on). Use the meansend approach to critique the ad strategy and make suggestions for improving the ad.
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Consumer Behavior & Marketing Strategy, Ninth Edition

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