Suzanne Vranica, Ads Let Viewers Be Mad Men, online. wsj.com, February 2, 2013; Suzanne Vranica, Tweets Spawn

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Suzanne Vranica, “Ads Let Viewers Be Mad Men,”

online.

wsj.com, February 2, 2013; Suzanne Vranica,

“Tweets Spawn Ad Campaigns,” online.wsj.com, October 21, 2012.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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