=+the consumerproduct relationship for three segments of the breakfast cereal market: kids (ages 6 to 12), teens/young
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=+the consumer–product relationship for three segments of the breakfast cereal market: kids (ages 6 to 12), teens/young adults
(ages 16 to 22), and baby boomers (ages 35 to 50).
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Related Book For 
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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