The Uncle Ben campaign described in the chapter gave an attractive makeover to a character many found

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The Uncle Ben campaign described in the chapter gave an attractive "makeover" to a character many found racist.

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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Question Posted: Oct 29, 2024 04:01 AM

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The Uncle Ben campaign described in the chapter gave an attractive makeover to a character many found

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Consumer Behavior

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