=+understand the meaning of money as both an economic tool and a symbol of wealth, and how
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=+understand the meaning of ‘money’ as both an economic tool and a symbol of wealth, and how this influences consumer attitudes to products and brands
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Related Book For
Consumer Behaviour
ISBN: 288449
2nd Edition
Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey
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