=+understand the meaning of money as both an economic tool and a symbol of wealth, and how

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=+understand the meaning of ‘money’ as both an economic tool and a symbol of wealth, and how this influences consumer attitudes to products and brands

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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