Use the status index in Figure 12.4 to compute a social-class score for people you know, including

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Use the status index in Figure 12.4 to compute a social-class score for people you know, including their parents, if possible. Ask several friends (preferably from different places)

to compile similar information for people they know. How closely do your answers compare? If you find differences, how can you explain them?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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