We use attitude models to identify specific components and combine them to predict a consumer's overall attitude

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We use attitude models to identify specific components and combine them to predict a consumer's overall attitude toward a product or brand.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:03 AM

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We use attitude models to identify specific components and combine them to predict a consumer's overall attitude toward a product or brand.
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We use attitude models to identify specific components and combine them to predict a consumer's overall attitude

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Consumer Behavior

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