What are the most relevant cultural values affecting the consumption of each of the following? Describe how
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What are the most relevant cultural values affecting the consumption of each of the following? Describe how and why these values are particularly important.
a. Internet
b. MP3 player
c. Jewelry
d. Fast food
e. Hybrid car
f. Vodka
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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