What are the most relevant cultural values affecting the consumption of each of the following? Describe how

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What are the most relevant cultural values affecting the consumption of each of the following? Describe how and why these values are particularly important.

a. Internet

b. MP3 player

c. Jewelry

d. Fast food

e. Hybrid car

f. Vodka

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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