What, if any, switching barriers exist in a consumers decision to switch from the traditional instore Blockbuster

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What, if any, switching barriers exist in a consumer’s decision to switch from the traditional instore Blockbuster model to other options like online and VOD? Are these barriers higher for some consumers than others?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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