What information sources do you think students on your campus use when acquiring the items listed below?

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What information sources do you think students on your campus use when acquiring the items listed below? Consider the various sources listed in Figure 15-4 in developing your answer. Do you think there will be individual differences? Why?

a. Movies

b. Restaurants

c. Apartment

d. Dorm furnishings

e. Fitness equipment

f. A charity contribution g. Dress clothes h. Father’s Day gifts

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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What information sources do you think students on your campus use when acquiring the items listed below?

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Consumer Behavior : Building Marketing Strategy

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