Why does the consumption of laptop/notebook computers differ across regions? Are regions a better explanation for laptop/notebook

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Why does the consumption of laptop/notebook computers differ across regions? Are regions a better explanation for laptop/notebook use than the demographic factors identified in Chapter 4 (see Tables 4-1, 4-2, and 4-3)?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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