=+4GPA uses collaborative analytics to look at the shopping behavior of their customers. The next time you

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=+4GPA uses collaborative analytics to look at the shopping behavior of their customers. The next time you purchase food items (groceries), make a list of every item you purchased. Try to organize the items in a meaningful way. Imagine that a researcher was using ethnographic methods to analyze your grocery list.

What insights might they have about you based on your purchases?

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CB

ISBN: 9781337516501

8th Edition

Authors: Barry J Babin, Eric Harris

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