Distinguish between strategy decisions and operational decisions, illustrating for a local retailer.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 06:24 AM

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Distinguish between strategy decisions and operational decisions, illustrating for a local retailer.

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Strategy decisions are concerned with grand plans while operational dec...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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