=+5What influence do consumer ratings that fall either above or below the norm have on your managerial

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=+5What influence do consumer ratings that fall either above or below the norm have on your managerial decision-making process? For example, when a professor

(or an Amazon.com product) is rated with 3 stars, what strength do you place on the few individual reviews that rate them with 1 star or 5 stars?

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CB

ISBN: 9781337516501

8th Edition

Authors: Barry J Babin, Eric Harris

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