Perform economic analysis for the water pitcher product development project in Exercise 5.12. Specifically, determine the investor's rate of return for this product. There is no correct answer to this question because it depends on assumptions such as the cost of product development, revenues, product cost, the length of product life, and so on. Instead, the solution will be judged by its clarity, thoughtfulness, completeness, and logic.

Data From Exercise 5.12:-

Many consumers, particularly those in developing countries, are concerned about the cleanliness of municipal water for human consumption.
For this reason, distilledwater is widely available atwork, andwater purifiers such as the water pitcher shown here are increasingly common at home. There are many brands on the market such as Brita, Aquasana, Pur, and so on. Most of the householdwater purifiers are based on adsorption using activated carbon and ion-exchange resins to remove organics and metal ions from tap water. Some also use UV irradiation to destroy pathogens.

In this project, you will apply the product design concepts and methods covered to design a home-use water pitcher.
Following the multidisciplinary framework, the first step is to carry out a market study to determine the market size, the desired product attributes, and the product attributes of competing products, among others. This is followed by conceptualizing the desired product and making a decision on the desired market share. Methods such as House of Quality and Business Model Canvas, and design procedure for devices are to be used. The product ingredients and structure should be identified. Product specifications are to be determined by model-based methods or experiments.
Specifically, your report should cover the following:

(a) What is your product and its functions?

(b) What is the market position of your product (e.g., market size, major companies selling this and related products, comparison of your product with competing products, potentially innovative products)?

(c) What are the product specifications [e.g., product appearance, product structure, the ingredients, the amounts of the ingredients, energy consumption (if any)]?

(d) How is the product manufactured?