Explore how focusing messages (for example, advertising and marketing) on those in unbalanced states may move them

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Explore how focusing messages (for example, advertising and marketing) on those in unbalanced states may move them to new balanced states and behaviors (for example, purchasing decisions).

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Management And Organization Theory A Jossey Bass Reader

ISBN: 978-1118008959

1st Edition

Authors: Jeffrey A. Miles

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Question Posted: Sep 21, 2024 01:02 PM

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Explore how focusing messages (for example, advertising and marketing) on those in unbalanced states may move them

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Management And Organization Theory A Jossey Bass Reader

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