A companys brand (X) has 20% of the market. A market research firm finds that if a
Question:
A company’s brand (X) has 20% of the market. A market research firm finds that if a person uses brand X, the probability is .7 that he or she will buy it next time. On the other hand, if a person does not use brand X (represented by X′), the probability is .5 that he or she will switch to brand X next time.
(A) Draw a transition diagram.
(B) Write a transition matrix.
(C) Write the initial-state matrix.
(D) Find the first-state matrix and explain what it represents.
(E) Find the stationary matrix.
(F) What percentage of the market will brand X have in the long run if the transition matrix does not change?
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Related Book For
College Mathematics For Business Economics Life Sciences And Social Sciences
ISBN: 9780321945518
13th Edition
Authors: Raymond Barnett, Michael Ziegler, Karl Byleen
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