Repeat the example in Table 17.2, but besides Fit, Reward, and Risk include a fourth criterion: Public Image of Project (4 = high, 0 = none). Assume the projects are rated as follows on Public Image (numbers in parentheses are ranking on list):

Include this ranking with the rankings for Strategic Fit, Reward, and Risk;
recompute the Ranking Scores for the projects based on all four criteria.

Transcribed Image Text:

Project Project Metis Project Adrastea Project Thebe Public Image 0 (5) 1(4) 4 (1) Project 10 3 (2) 4 (1) Project Europa Project Ganymede 2 (3) Project Callisto 3 (2)