What is the expected commercial value (ECV) of a project involving the launch of a new product with an estimated development cost of $15M, launch cost of $0 8M and an NPV for the future stream of ear...

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What is the expected commercial value (ECV) of a project involving the launch of a new product with an estimated development cost of $15M, launch cost of $0 8M and an NPV for the future stream of earnings of $45M if the probabilities for success are 70 percent in development and 50 percent in the m...

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What is the expected commercial value (ECV) of a project involving the launch of a new product

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Project Management For Engineering Business And Technology