1. Discuss the possible reasons to buy a watch today. Connect each motivation you identify with an appropriate motivational theory from the chapter.

2. What does Apple really believe will motivate consumers to purchase the Apple Watch? Are there different motivations at the low versus high (luxury version) price point?

3. How do marketers of watches use marketing and advertising to motivate consumers to buy them? Give specific examples.

It used to be that putting on a watch was just a standard part of getting dressed in the morning. How could you hope to move successfully throughout your day, making it to appointments on time, if you weren’t wearing a watch on your wrist to let you know what time it is? Today, however, we’re surrounded by technology devices at work, home, and even away from home that readily displays the time of day.