Consumer Behavior Buying, Having and Being(12th Global Edition)
Authors:
Michael R. Solomon
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 978-0134129938
Book publisher: Pearson
Book Price $0 : Michael R. Solomon's 'Consumer Behavior: Buying, Having, and Being' (12th Edition) offers an exhaustive examination of the diverse influences that shape consumer decisions and attitudes. This comprehensive textbook delves into various psychological, social, and cultural paradigms that govern how consumers purchase, utilize, and identify with products and brands. Solomon intricately discusses the psychological underpinnings of consumer behavior, including perception, learning, motivation, and self-concept, seamlessly integrating these with the socio-cultural influences like group dynamics, family roles, and social class impacts. The book is structured to create a comprehensive understanding, aided by a 'table of content' that guides readers through the interconnected aspects of consumer behavior. This guidebook is indispensable for students and professionals looking to decipher both the nuances of consumer psychology and the broader market trends. The inclusion of real-world examples and case studies enhances practical understanding, while exercises provide an 'Answer Key' for self-assessment, complementing the 'solution manual' available for deeper insights. Various methodologies applied in consumer research further augment the learning process, enriching educational settings and practical applications alike. LSI Context: Emotional triggers, brand loyalty, decision-making process, advertisement strategies, and consumer perception are essential aspects highlighted in Solomon's work, providing a dynamic perspective on the intricate dance between marketing strategies and consumer psychology. This is a rare find: a scholarly resource that is both thorough and remarkably cheap.
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