1. Why did General Mills elect to make changes to its original packaging? How did those changes target consumers’ perceptions or consumers’ sensations?

2. Thinking back to Chapter 1, how did General Mills tap into trends for consumer activism with this campaign?

3. Paying particular attention to the visual elements of branding including logos, colour, package design, etc., do you feel that the packaging changes the company has made will be successful? Why or why not?

4. What are some potential alternative courses of action for General Mills ? As a marketing consultant, what other actions that might influence consumer perceptions would you recommend to Emma Eriksson?